The importance of family and heritage is fundamental to the story of who we are today.
In addition to the unquestionable emotive value, there is also a commercial value in incorporating Irish heritage, into a space. ‘Through the enhancement of authenticity perception and the heritage-based value; a positive effect is had on the firm’s financial value. The study results justify monetary costs incurred in the course of developing and cultivating a brand’s heritage association.’ From an article by Wonsun Paek, Hyerin Ryu, & Sunkyu Jun published in the Journal of Product & Brand Management 2021.
The value of telling your story.
Your business is far more than your name or logo. It represents who you are, what you believe in and how you want to be perceived by your customers.
Studies have found that humans are designed for stories. They lead to a better understanding, trust, comprehension, receptivity, and more. A story engages both the brain and the body, eliciting emotional responses which people are more strongly attracted to. It is this storytelling process that we in Wallpapers of Ireland weave together for you starting with the question ‘What’s your story’.
Collaborate with us to tell your unique brand story as a printed wallpaper for your business that touches on your history, your mission, your values, your dedication to clients and your passions within your community.
